USPS releases 2017 Household Diary Study, finds “use of post offices continues to dominate the mail service industry”

SteveBlog, Slideshow

Last week the Postal Service released the 2017 Household Diary Study.  The study contains a wealth of information about household use of the mail and how that use changes over time. The survey collects household information on volumes of mail sent and received, attitudes toward mail and advertising, bill payment behavior, and use of the Internet and other information technologies.

One brief section of the survey contains information about how often people visit the post office. According to the survey results, “in spite of a declining frequency of visits over the past several years, the use of post offices for mailing services continues to dominate the mail service industry. Fifty one percent of all U.S. households patronize a post office at least once a month, while just 12 percent visit a private mailing company. Over 21 percent of all households in the U.S. visit the post office three or more times a month.”

Here’s a chart from the Study comparing visits to the post office in 2009 versus 2017.  As the chart suggests, visits appear to be down somewhat, but not nearly down as much as mail volumes overall.

In addition to the Household Diary Study numbers on visits to the post office, the Postal Service regularly provides the number of actual transactions that took place on those visits. According to Postal Facts, there were 857 million visits in 2017, compared to 1.12 billion in 2009.

Last year the USPS Office of Inspector General released its own study of visits to the post office. The IG recognized that not all visits involved a recorded transaction, so the Postal Service’s number on visits could be way off.  The IG estimated that annual foot traffic was 2.7 billion visits in FY 2016 — about triple the Postal Service’s official statistic.

Rather than simply counting transactions, the IG developed a methodology that “combined Postal Service data on transactions and occupied PO Boxes, survey-based estimates of actions taken in post offices, and assumptions about how those figures translate into foot traffic.”  The IG also tested the model installing people-counting devices in 32 large post offices in the Northern Virginia District.  Its estimate of 2.7 billion is probably accurate.

The Household Diary Study also has some interesting data about Internet access.  The Study found that 89 percent of households have Internet access (either Broadband or Dial-up), with levels varying according to wealth and age.

About 98 percent of households with incomes over $100,000 had Internet access, while only about 72 percent of households with incomes less that $35,000 had Internet.  Similarly with age.  Younger households (heads of households younger than 35 years old) had Internet access about 95 percent of the time, while older households (heads of households older than 55 years of age) had Internet about 76 percent of the time.  Presumably it’s these lower income and older households that depend most on the post office.

(For more visits to the post office, see this oldie-but-goodie post from 2011, “How Many People Use the Post Office? Does the Postal Service Even Know?”)