The 2020 USPS Household Diary Study is out


The new Household Diary Study is out. From the Executive Summary: “The Household Diary Study survey, fielded continuously since 1987, aims to collect information on household use of the mail and how that use changes over time. The survey collects household information on demographics, lifestyle, attitudes toward mail and advertising, bill payment behavior, and use of the Internet and other information technologies. The FY 2020 report covers Government Fiscal Year 2020, with comparisons to 2018, 2019, and other years, as appropriate.

“In 2020, U.S. households received 99.9 billion pieces of mail, and sent 7.0 billion, as seen in Table E.1. Mail sent and received by households constituted 81% of total mail in FY 2020. Fifty-five percent of the mail households received was sent via Marketing Mail. Only 2% (2.5 billion pieces) of household mail was sent between households; the rest was sent between households and non-households.”

Read the report here.